A Round of Applause

And there’s this:

http://www.adweek.com/news/advertising-branding/ad-day-forget-plus-size-jcpenney-just-bravely-stood-fat-girls-172266

JCPenney is in trouble as a corporation. They have been for years, and I’ve heard more than one prediction of their imminent demise. They’ve tried before to introduce fashion-forward lines, and I don’t follow this stuff closely enough to know whether those lines have kept them going, but the chain has never quite managed to kick its dowdy/cheap image in spite of all its efforts. Still, they keep trying. Aside from the fact that they have been for decades the best source of a huge moderately priced window treatments, I’d like to see them hang in just because if they don’t, there are a lot of folks who will lose jobs (and as lousy as most low-level retail jobs are, the folks who have them would suffer without them). So I am intrigued that JCP, in an era when H&M, Target, and Kohls are increasingly cutting back on their lines of plus clothes, JCP has chosen to hop on the body-accceptance train loudly and start a line designed by Ashley Nell Tipton that they’ll carry in their stores up to 4X and on line up to 5X. It’s a fascinating move on several levels, and I hope it turns out to have been a smart one. It has certainly worked for the direct-sales-cult of Lularoe so far.

This is neither a logical, nor a rational response, but it kind of makes me want to say “Fuck it!” and go find myself a ballet class to take. The hoot here is that my age is probably more of a problem than my size. Apparently, the little girl who wanted to grow up to be a ballerina isn’t dead yet. Which is kind of nice.

fat dancer.4

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